The study examined the role of strategic planning in the achievement of organizational goals. The purpose of strategic planning can be measured in terms of the extent to which it influence s organizational goal and achievement rate. The main objectives of this study is to re-evaluate the strategic planning achievement relationship in organization and determine the extent of its role in organization of which Fidelity Bank Plc Owerri will be used as a case study. Based on the above objectives relevant literature were thoroughly reviewed and a survey method was used with the administration of questionnaire to 124 respondents of which 100 was retrieved comprising of both senior and junior staffs in Fidelity Bank Plc branch in Ikenegbu Layout Owrri Imo State. The data collected were analyzed using simple percentage formula, the random sampling techniques was used. The findings on the role of strategic planning leads management to focus its energy and ensure that members are working towards the same goal in response to the changing environment.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Strategic planning identifies where the organization wants to be at some point in the future and how it is going to get there. The “strategic” part of this planning process in the continual attention to current changes in the banking sector and its external environment, and how this affects the future of the organization. Strategic planning i a set of managerial decision and actions that determine the long term direction and survival of an organization it is also the activities that lead to the statement of goals and objectives and the choice of strategic to achieve hem (Dubrin, 1998) which is typically concerned with fundamental decision about the future of the organization.
It is one of the functions of administration and a management tool that helps an organization focuses its energy, to ensure that members are working towards the same goals, to assess and adjust the organization direction in response to a changing environment. Planning is the act of determining administrative objectives, efforts and determining means to achieve those objectives In other hand it is defined as deciding in advance things that need to be done and mean to achieve those objectives. To plan is to act with purpose to choose, and choice is the essence of economic activity therefore many organizations plan in other to take advantages of the environment opportunities and minimizing the impact of environmental waste.
Planning is one of the five essential managerial functions. It is however the most basic function since it involves selecting from among alternative fortune course of action. Any individual or organization that wishes to succeed in business most plan his or its activities . Strategic planning is essential because it helps in the achievements of the organizational goal and also allows organizations to shape its destiny. Thus, the role of strategic planning in achieving organizational goal in summarized by keeping complete track of the organizations progress against the progress of the business environment. Also at the same time keep a watch in different strategic business units and product in an organization. Finally, it forms independent strategies with a uniform vision for the organization.
1.2 STATEMENT OF PROBLEM
There are problems of implementation of polices effectively which hiders good banking environment.
The role of ineffective policy implementation seems to portray fidelity Bank PLC Ikenegbu layout Owerri, as not knowing strategy planning as essential in the achievement of organization goals and objectives.
Secondly, there is improper coordination between those who plan and those who implement plan.
Thirdly, there is lack of adequate funding to the management which leads to poor infrastructure in the banking environment specification this project intends to examine the following problem areas:
1. The relationship between strategic planning and achievement of organizational goals and objectives.”
2. The challenges of implementing strategic
1.3 OBJECTIVES OF STUDY
This research work is motivated by strategic planning as essential in achieving organization objectives like Fidelity Bank Plc Ikenegbu layout Owerri.
Therefore the. objective includes:
1. “To find out the role of strategic planning in the achievement of organization
2. To ascertain the problem which influences strategic planning.
3. To find out the challenges in implementing strategic planning in an organization.
1.4 RESEARCH QUESTIONS
In the pursuance of this study the following questions have been put together
I. What role does strategic planning play in the achievement of organizational goals?
2. To what extent does the problem influence strategic planning?
1.5 SIGNIFICANCE OF THE STUDY
The overall significance of the study available to management staff [executives] whose objectives can only be achieved of strategic planning function is made in an organization.
The study is also significance to future researches “interest and for those who are interested in broadening their knowledge of planning.
Furthermore, the entire country will benefit from planning because it encourages national development, achieve industrialized economy and helps the researchers to understand the work of capitalist economy.
1.6 SCOPE OF THE STUDY
This research is covering the entire staff of fidelity and it is cantered at fidelity Bank PLC, Owerri a branch in Imo state which is located Ikenegbu layout.
1.7 LIMITATION OF THE STUDY
I am constrained to limit my research study to fidelity Batik PLC, lkenegbu layout owerri. One the course o the research, the following problem wore encountered such as; securities of information and data , due to the security consciousness the management have restricted themselves in sharing some vital information concerning the bank.
The problem of low patronage from customers in the sense that people or customers who patronize the bank are lesser in number compared to other banks.
Poor customer sense, the manner to which they [staff] attend to their customers both active and prospective members This is called is caused because there is no clear understanding of the meaning of customers service rendering they are rude and less concern in attending to customers.
Also the problem of financing me to the bank to gather proper information and it was also stressful due to the recent development and rules gives by the governor.
1.8 DEFTNITION OF TERMS
For the purpose of this study, the under listed terms have been explained to enable the reader understand the project with ease.
Planning: This is deciding in advance what you want to do and how to do it.
Strategic: This is the tool or techniques used to achieve something. It is a high level of plan to achieve one or more goals under conditions of uncertainty and it is important because the resources available this goals are usually limited.
Achievement: A thing that somebody has done successfully especially using their own effort and skill.
Organization: This is the combination of effort in pursuit of certain purpose
Goal: something an individual hope to achieve.
Objectives: It is that which one uses to obtain in the future or why somebody behaves otherwise.
Importance: The degree something has value or effect in people organization.
Public Service: This is the service of the state in respect of government officials that provide in general or in a particular society.
Essential: This is something that is completely necessary extremely important in a particular situation or for a particular activity
Essential: This is something that is completely necessary extremely important in a particular situation or for a particular activity.
Policy: A plan of action agreed or chosen by a business political.
Management: This is the act of getting things done through other people.
Administration: This is the process of managing business affairs in order to achieve organization goals.
Fidelity: The quality of being loyal and not betraying somebody or something.
Bank: This is a financial institution whereby money and other valuable document are being kept for safety purposes.
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